You'll need to set up a Yat page in order to create your emoji URL, but existing emoji links will work in the browser, regardless.Opera, the company behind the popular, eponymous multi-platform web browser, has become the first browser to enable emoji-only based web addresses, to bring a new level of creativity to the internet.įor the first time in the history of the internet, users will be able to navigate the web by entering solely a string of emojis into the URL bar instead of letters and words. "We are thrilled to be partnering with them to make URLs more user-friendly and expressive while giving yat creators more visibility on the web."Įmoji integration for Opera should be available now to all Opera users. "This integration is a testament to Opera's continued innovation in the web browser space," said Naveen Jain, co-founder, and CEO of Yat, in the press release. It will also allow embedded emojis on web pages to link directly to their associated Yat page. The new emoji functionality in Opera provides other benefits as well, with Yat web addresses able to drop the ".y.at" from the URL. A prominent example given is rapper Lil Wayne's page directing people to his record label.
From there, the page can be customized to act as a portfolio, bio page, and so on, or redirect to any other URL-effectively working as an all-emoji alternative. The team-up makes it possible to enter an arrangement of emojis to navigate to a Yat page, which can then redirect to other websites.Īccording to the announcement, users (companies, brands, etc.) can set up a personalized string of emojis, which will then create a Yat page. This is possible through a recently announced partnership with Yat, a company that can provide users with their own personal string of emojis to act as a sort of ID. Opera (the other, other web browser) has become the self-professed first browser in history to allow for web navigation using only emojis.
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